We Started With a Simple Question
Back in 2017, my colleague Tabitha Lundgren and I were frustrated. We kept seeing businesses throw money at SEO without understanding what they were actually paying for. The reports looked impressive—full of graphs and technical jargon—but when we asked owners what the data meant for their business, they couldn't tell us.
That gap bothered us. Analytics shouldn't be a mystery. So we built Jaxorulane around a different idea: what if SEO data was presented in a way that business owners could actually use to make decisions?
We're not here to overwhelm you with every metric under the sun. Our focus is on the handful of things that genuinely matter for your visibility—tracking them consistently, explaining what they mean in plain language, and showing you patterns that suggest your next move.
Most of our clients come to us after working with agencies that produced beautiful monthly reports but couldn't explain why organic traffic dropped or what to do about it. That won't happen here.
How We Work With You
Our approach comes from years of watching what actually helps businesses improve their search presence versus what just looks impressive in a slide deck.
We Track What Moves the Needle
You don't need to monitor 200 metrics. Most businesses benefit from watching about a dozen key indicators—things like which pages are gaining traction, what search terms are bringing qualified visitors, and where technical issues might be blocking your content from ranking. We help you focus on those signals and ignore the noise.
We Explain the Why Behind Changes
When your rankings shift or traffic patterns change, there's usually a reason. Maybe a competitor launched new content, or Google tweaked how it evaluates page speed, or seasonal search behavior kicked in. We dig into the context so you understand what's happening—not just what the numbers say.
We're Honest About Timeframes
SEO isn't instant. Building organic visibility takes months of consistent effort, and anyone promising page-one rankings in 30 days is setting unrealistic expectations. We'll give you a clear sense of what's achievable in three months, six months, and a year—so you can plan accordingly and budget realistically.
We Adapt as Your Business Evolves
What works for a local service business differs from what an e-commerce site needs, and your priorities shift as you grow. We adjust our tracking and recommendations based on where you're headed—whether that's expanding to new cities, launching product lines, or focusing on higher-value customers.
Our Process in Practice
Here's what working with us looks like on a practical level. No fluff—just the steps we follow to help you understand and improve your search performance.
Initial Audit and Baseline
We start by mapping where you currently stand. That means reviewing your existing analytics setup, identifying which pages get traffic, checking for technical issues that might hold you back, and understanding who your main competitors are in search results. This gives us a reference point for measuring progress.
Monthly Tracking and Reporting
Every month, we send you a report that highlights the trends worth paying attention to. We don't just dump data—we tell you what changed, why it likely happened, and what you might want to consider doing next. You'll also get access to our dashboard anytime you want to check specific metrics yourself.
Quarterly Strategy Reviews
Every three months, we step back and look at the bigger picture. Are the tactics working? Should we shift focus to different keywords or content types? Have market conditions changed? These sessions help make sure your SEO efforts stay aligned with your business goals instead of running on autopilot.
Ongoing Optimization Support
SEO isn't a set-it-and-forget-it thing. Search behavior evolves, competitors make moves, and Google updates its algorithms. We keep an eye on these shifts and let you know when something needs attention—whether that's updating older content, fixing new technical issues, or capitalizing on emerging search opportunities.