Niche Retail Site, Calgary
The Situation
They had decent product pages but zero visibility. Traffic was stuck around 800 visits monthly, mostly people who already knew the brand. The owner suspected their keywords were all wrong—turns out, they were just buried under competitors with better structure.
What We Did
Started with a site audit. Found duplicate content issues and some pretty random internal linking. We cleaned up meta descriptions, reworked their category structure, and built out content around regional search terms that weren't crazy competitive.
6 months
Where They Are Now
Traffic's sitting around 3,200 monthly visits. Not viral or anything—but steady. More importantly, they're actually converting those visitors. The owner mentioned they've stopped relying so heavily on paid ads, which was the real win for them.
B2B Service Provider, Ontario
The Challenge
This company had leads coming in, but they couldn't tell which marketing channels were actually working. Their analytics setup was a mess—different tracking codes, incomplete goals, data that didn't match up between platforms. Classic scenario.
Our Approach
We rebuilt their tracking from scratch. Set up proper conversion funnels, connected their CRM data, and created dashboards that actually made sense. Then we identified which traffic sources were bringing qualified leads versus tire kickers.
4 months
The Result
They cut spending on two channels that looked good on paper but weren't converting. Reallocated budget to content marketing and regional SEO. Lead quality improved—not just volume, but people who were ready to have real conversations about services.
Regional Service Business, Alberta
Starting Point
Great reputation locally, but almost invisible online. They'd been in business for years, mostly relying on word-of-mouth. Problem was, new customers were searching online first, and this company wasn't showing up anywhere that mattered.
The Work
Built out location-specific landing pages. Optimized for "near me" searches. Fixed their Google Business Profile, which had been sitting there half-finished for two years. Started a simple content strategy around common customer questions they answered every day anyway.
8 months
Current State
They're now ranking in the local pack for most of their core services. Phone inquiries from new customers are up, and they've had to actually hire additional staff to handle the volume. The owner says they're finally seeing what their competitors figured out years ago—being good isn't enough if people can't find you.
